🔵 Social influence: Types and explanations of conformity Flashcards
What are the three types of conformity
Compliance
Identification
Internalisation
What is the most superficial type of conformity
Compliance
What is the deepest type of conformity
Internalisation
What is the intermediate type of conformity
Identification
Who suggested there are three types of conformity
Kelman (1958)
When did Kelman suggest the three types of conformity
1958
What is compliance
It is the most shallow type of conformity where one agrees with the majority whilst keeping their opinions unchanged
What is identification
It is an intermediate type of conformity referring to someone publicly changing their opinions and behaviour to be accepted by a group even if they privately don’t agree with it
What is internalisation
A deep level of conformity referring to someone changing their private opinions as well as public behaviours to match the groups - and they genuinely see this as correct
Does internalisation result in a permanent change and how
Yes - because the behaviour persists without the presence of the other members
Does identification result in a permanent change
No
Does compliance result in a permanent change and how
No - because behaviour does not persist when the group is absent
What are the two explanations for conformity
Informational social influence
Normative social influence
What human need is normative social influence based on
The need for social approval
What human need is informational social influence based on
The need to be correct