social influence - conformity to social roles (zimbardo) Flashcards
What is meant by conformity to social roles?
- social roles = parts that people play as members of various social groups
- come with expectations of appropriate behaviour
- we internalise these expectations which shape our behaviour
What is the aim of zimbardo’s study?
- to investigate how freely people conform
- to roles of prisoner and gaurd
- in role playing exercise that recreated prison life
Zimbardos AO1 procedure
- ppts randomly allocated roles of guard and prisoner
- prisoners: arrested from homes, searched, deloused, given uniforms, referred to by numbers
- guards: given night sticks, mirror glasses, uniforms, told to keep prisoners under control without using physical violence
- uniforms created de-individuation
- Stanford uni basement turned into mock prison
- prisoners had meal times, visiting times
- zimbardos role - prison superintendent
- if prisoners wanted to leave, parole process
Sample
24 emotionally stable male US university students (volunteer sample)
Zimbardo findings AO1
- within a day prisoners rebelled
- ripped off their numbers
- guards locked cells and confiscated blankets
- guards punishments escalated as time went on
- prisoners humiliated and sleep deprived
- identification noticed as prisoners referred to each other by numbers instead of names
- prisoners quickly became subdued, depressed, some showed stress related actions
- 3 prisoners released early (showed signs of psychological disturbance)
- experimented intended to last 2 weeks, called off after 6 days
Zimbardo - Criticism: demand characteristics (AO3)
P - prone to demand characteristics
E - z was prison superintendent
- may have influenced
E - ppts may have conformed as they believed z wanted them to
- rather than actually conforming to role
- ppts were paid further influencing this
L - lowers internal validity
Zimbardo - Weakness: gender bias (AO3)
and counter
P - gender bias
- male only sample (andocentric)
E - difficult to generalise to women
E - females are stereotypically more caring/concerning
- may not conform as much
L - weakens external validity
counter:
- z wanted to investigate brutality in US prisons
- usually male dominated guards
- so males were used
Zimbardo - Weakness: ethical issues (AO3)
and counter
P - ethical issues
E - lack of informed consent
- lack of protection from harm
- lack of right to withdraw
E - unaware they were being arrested from homes
- some showed signs of psychological disturbance
- had to ask z to be released - z responded as superintendent rather than researcher with responsibility
L - limits appropriateness
counter
- z carried out debriefing sessions for years after
- concluded there was no long lasting effects
Zimbardo - Strength: practical application (AO3)
P - practical applications
- used to predict and explain behaviour in todays world
E - abu ghariab prison in iraq
- actions displayed similar to z’s findings
- guards tortured, humiliated, abused prisoners
E - z’s research used when developing intervention programmes
- used for training purposes in prisons
L - high external validity
- important part of applied psych