Social Cognition (sept.9)

Question 1

What is construal?

Answer 1

People’s interpretation and inference about the stimuli or situations they confront

Question 2

How is construal shaped?

Answer 2

BY YOUR SCHEMAS

• by many factors
• pre-existing knowledge, context, etc.

Question 3

Why is construal important?

Answer 3

Because how we interpret (construe) reality is a powerful determinant of our experience and behavior

Question 4

What are the types of social knowledge?

Answer 4

• declarative knowledge

- procedural knowledge

Question 5

What is declarative knowledge?

Answer 5

knowledge about types of people and social situations

- knowing THAT

Question 6

What is procedural knowledge?

Answer 6

rules, skills, and habits for thinking and acting

- knowing HOW

Question 7

What is a schema?

Answer 7

a knoweldge structure consisteing of any organized body of storded info

Question 8

Declarative Knowledge Example (People)

Answer 8

• role schemas (concepts and stereotypes)
• –social roles (police officer, professor)
• –stereotype (gender, ethnicity)
• –personality (extravert, nuerotic)
• significant other schemas
• –mom, dad, uncle, friend, partner
• self schemas

Question 9

Declarative Knowledge Example (Situations and Events)

Answer 9

• event schemas (scripts)
• –wedding, dinner party, funeral
• relational schemas
• –one person criticizing another
• –one person supporting another
• narratives
• –freedom fighters
• –knight in shining armor
• –terrorist

Question 10

How do declarative knowledge and procedural knowledge effect our overall social knowledge?

Answer 10

• selective attention
• construal
• memory

Question 11

Effect on attention (selective)

Answer 11

a schema can make our attention selective, filtering out things not relevant to the schema
ex partners of relationship timed how long they look at other people and could predict which couples would break uo

Question 12

Effect on construal

Answer 12

a schema can change the way that we process information

ex trigger reckless or adventurous schema and read ambiguous donald story, report donald as reckless or adventurous

Question 13

Effect on memory

Answer 13

remember things attatched to a schema
ex participants told to remember list or to form an impression, those told to form an impression remembered the list better because it became attatched to a schema