Motivated Cognition (sept.21) Flashcards
How we evaluate a topic or constue a topic depends on our ____.
motivation (goals, fears, preferences, etc.)
What are the three components of the theory of Lay Epistemics?
(1) need for closure
(2) dseire for validity
(3) motive for specific conclusions
What is (1) need for closure?
some external pressure is encouraging you to make a decision or reach closure quicker than if you were to simply sit and completely evaluate a decision
- rushing to a judgement
- not willing to change your mind
- NOT ENOUGH TIME
- ex first impressions (not enough time to truly evaluate a person, but you want closure so you create an impression with insignificant info.)
Need for Closure Experiment
Kruglanski and Ford
- student teachers asked to grade essays from 8th graders in 10 min or 60 min
- children identified as Ashkenazi or not
- stereotype that Ashkenazi people are not as smart
- student teachers graded using stereotype only when under time crunch (needed closure)
What is (2) desire for validity?
motivation to be accurate
- leads to more careful judgement
- more willing to consider in consistent information
- could be triggered if there is a high personal cost associated with making a mistake
Desire for Validity Experiment
Chaiken
- participants listen to a speech in support of the trimester instead of semester system
- IV1 speaker was either likable with poor arguments or not very likable with lots of arguments
- IV2 implemented next year or in five years (personal relevance)
- low relevance were more persuaded by likable
- high relevance were more persuaded by more arguments because their desire for validity increased
What is (3) motive for specific conclusions?
motivated to believe things (motivated cognition)
- situational benefit (one belief benefits your more)
- cherished beliefs (religion, world concepts, self views)
- creates biased thinking
Motive for Specific Conclusions Experiment
Ditto and Lopez
- participants had to choose someone more intelligent to be there partner for a task
- their possible partners answers to a test are given one at a time
- possible partner 1 gets almost everything right (intelligent)
- possible partner 2 gets every other one right (unintelligent)
- also lead to believe that one of the possible partners is unpleasant
Motive for Specific Conclusions Experiment Results
- unpleasant and intelligent = 9 questions through
- unpleasant and unintelligent = 6.6 questions through the quiz
- made the decision quicker because they got the answer they wanted