semiotics

Question 1

semiotics

Answer 1

the study of signs and their meanings in society. we use them to communicate with each other and the world. signs that are understood globally include traffic signs, emojis, and corporate logos.

Question 2

significations-pierce

Answer 2

refers to semiotic coding, the signifier is the object, the word, image or action. this is signified through the concept behind the object that is being presented. for example, the colour blue is associated with sadness. for example there was a volkswagen advert which used seatbelts within the logo which the audience associates with safety.

Question 3

denotation

Answer 3

denotation is the example of the first level of analysis, what the audience can visually see on the page

Question 4

connotation

Answer 4

is the deeper or hidden meanings and association, for example the volkswagen advert in 2004 used seatbelts as a part of their logo which had connotations of safety in their brand.

Question 5

Media signs constructed meaning

Answer 5

We mainly interpret signs unconsciously by relating them to familiar codes and conventions. Each type of media language has its own signs and codes, although some overlap, for example, an angry monster signifies danger and an enemy in films, TV shows and computer games.
Stylistic codes-are technical elements which covey meaning. For example, fast music signifies urgency, dark shots can signify danger and bright colours in magazine headlines might signify youthfulness and upbeat content.