ideology

Question 1

ideology

Answer 1

The influence of ideas on peoples beliefs and actions, especially ideas that come from those in power. A set of ideas that gives a partial or selective view of reality. Certain beliefs become normal and generally accepted as how the world works

Question 2

feminism

Answer 2

An approach that challenges traditional power structures between the genders. Feminists believe that, as media institutions are most likely run by white, middle class men, their ideology of this type of person maintaining power is perpetuated through the media.

Question 3

Marxist cultural effects model

Answer 3

The idea that an elite few capitalists are in continual conflicts with the masses by paying as little as possible for their labour while the masses try to get as much as possible out of their work. The media keep the masses happy so they keep supporting capitalist ideas, diverting them from issues like rights and working conditions. Moral panics divert attention away from capitalist mismanagement and help justify repressive laws and policing

Question 4

hememony

Answer 4

The idea that the dominant group persuades the masses that the power structure is necessary and in their favour. This is a negotiated process of controlling ideas and culture rather than using force to keep the masses conformig.

Question 5

Liberal pluralism

Answer 5

The idea that free media respond to the demands of consumers via supply and demand giving us what we want rather than telling us what to think.