Analysing TV advertisments

Question 1

Types of shots

Answer 1

Long shot refers to a ll products stills at the end of each advert as well as any full body shots
Mid shot refers to the display of a product too close to be regarded as a long shot, or to a shot of an individual from the waist up
Close up- refers to any shot of product detail, or an above shoulders view of a individual
Extreme close up- refers to any shot that is unnaturally close to be a close up

Question 2

View of shot

Answer 2

Level shots refers to the angle where someone is looking directly ahead at something
High angle shot is a shot which is viewed from above, thus looking down on something
Low-angle shot is a shot which is viewed from below, thus looking up to something

Question 3

Speed of shots

Answer 3

Speeds of sots vary from slow motion to high speed. When analysing an advert, consider which speed is used and why. For example, a high speed advert may create a sense of excitement and adventure for a young audience such as the play station adverts.
EXAMPLE: the advert for the oblivion ride at Alton towers showed the mans face in slow motion to capture his terror before the drop and the high speed shots show the speed of the ride which is exciting yet terrifying, you must think about why a particular speed is used and what effect it has on the audience.

Question 4

Transition from one shot to another shot

Answer 4

A cut is used to describe the clean breaj dividing one shot and another. The terms dissolves and fades refer to the way in which one frame fades out while the other is dissolved in, with no clear cut between the shots. A cut is regarded as harsh transition from one shot to another. Fades and dissolves are a softer transition.

Question 5

Shot duration

Answer 5

The average shot is 1.38 seconds per shot. However, we are capable of seeing three shots per minute. You would be surprised by how many shots there are in 30 seconds adverts.

Question 6

Sound effects

Answer 6

There are many sound effects used in adverts: some are more obvious than others. The obvious sound effects are jingles: songs which incorporate lyrics explaining the virtues and features of a particular product.

Question 7

Voice over

Answer 7

Think about whether the voiceover is a man, woman or child. Interestingly, they are many more male voiceovers then female voiceovers even when advertising a product which is exclusive to women.

Question 8

Common advertising strategies

Answer 8

They are common advertising strategies that advertisers use to promote their product
-Ideal children
-Amazing toys
-Heart strings
-Sounds good
-Selective editing
-Family fun
-Excitement
-Star power

Question 9

Band wagon

Answer 9

Join the crowd! Don’t be left out!

Question 10

scale

Answer 10

Advertiser’s make a product look bigger or smaller than it really is. Look at the burger king adverts and the incredible size f their whopper! Good example

Question 11

Facts and figures

Answer 11

Statistics can often enhance the products credibility