constructing representations in music videos

Question 1

Narrative linear

Answer 1

When the video tells a story from the start to end, that may or may not be related to the songs lyrics and may or may not feature the artist. The effect of it is that it emotionally engages the viewer in the story. The song becomes associated with the story and feelings it provokes.

Question 2

Narrative fragmented

Answer 2

The video tells a story in parts or not in chronological order. May include clips from a film that the song is promoting still falling for you Ellie golding.

Question 3

Performance

Answer 3

The brand or singer is shown preparing for and or performing on stage or in the studio. There may be dancers. The effect of it is that it represents the band or singer as an authentic, popular, talented musician. Also suggests that their live shows are worth attending.- beyonce-single ladies.

Question 4

mixed

Answer 4

Narrative video frequently cuts to artist performing songs. The effect is that by being reminded that the narrative is inspired by the song, viewers are expected to respond to the video as entertainment rather than a representation of reality.

Question 5

cameo

Answer 5

The artist features in the narrative but does not perform or participate in the story. The effect is that the artist is presented as separate from the music and images. Angelina joilie in the rolling stones “anybody seen my baby”.