Impacts of representation

Question 1

Media effect theory

Answer 1

Considers how the media affect society and how society affects the media. It suggests that audiences ideas and behaviour can be influenced by what they see and hear in the media. Tends to treat the audience as passive their behaviour is affected by exposure to particular aspects of media content

Question 2

Evalutaitons of the media effect theory

Answer 2

Some evidence suggests that young offenders consume less media than other young people and are not more interested in violent content. Children analyse and criticise the media from a young age. The theory is selective in its criticism of media depictions of violence. The theory does not attempt to understand meanings of the media.

Question 3

Positive effects of the media

Answer 3

Some studies link widley publicised events with subsequent behaviour. The Samaritans offers best practice guidelines for responsible news reporting of suicide to prevent copycat behaviour by:
Raising awareness of suicide as a social and public health issue. Describing signs to look out for while not glamorising or sensational Ising the events. Highlighting sources of help and challenging stigmas.

Question 4

Positive copycat behaviour

Answer 4

Celebrity role models may endorse a particular cause, lifestyle, behaviour or product and can inspire people to follow their example of hard work or positive values.

Question 5

Ways media can positively influence us

Answer 5

Expose us to different povs
encourage new social skills
Develope problem solving skills and critical thinking skills
Increase our ethical, political and social awareness, for example by watching news, listening to podcasts.
Promote better health, and lifestyles
Expose to new places, animals, people, ideas, issues and cultures
Expose us to diversity, especially, ethnic diversity.