Online And Social Participatory Media KO

Question 1

Home page

Answer 1

The first page of a website that a user will access at a web address. The home page usually contains navigation links to the other pages of the website.

Question 2

Headings

Answer 2

Used to split up the content of the homepage. May also include subheadings which direct the user to a piece of information.

Question 3

Emerging media

Answer 3

The communication that occurs through digital technology and new platforms with interactive elements, for example podcasts, social media etc

Question 4

colloquialism

Answer 4

An informal expression, often used in casual conversation as opposed to writing. May be used to establish an informal communication with an audience

Question 5

frames

Answer 5

How the content of the homepage is broken up. It makes It more manageable and easier to read.

Question 6

hyperlink

Answer 6

An icon, graphic or text within a document that links to another file or object

Question 7

House style

Answer 7

The overall design of a newspaper, website or magazine. This might include font, colour scheme and layout. The house style sets a product apart from its competition and makes It easily recognisable for its audience

Question 8

colour palette

Answer 8

The suite of colours that are used in the creation of media texts, such as websites and magazines, to reflect a brand and appeal to its audience.

Question 9

banner

Answer 9

Usually found across the top of the page, they are aka as sky scrapers. Typically contain adverts or links to products or service.

Question 10

navigation

Answer 10

A series of images, buttons or text with which a user can interact and find their way around a homepage

Question 11

Content creators

Answer 11

Those involved in creating and sharing content online, for example, vloggers and bloggers

Question 12

cookies

Answer 12

Small pieces of computer code that are placed on your hard rive by web sites and advertisers. They are used to track your process through a website and allows the operator to evaluate which pages are the most popular.

Question 13

Drop down menu

Answer 13

Normally have an arrow at the end of a box. You click on the arrow and see a list of options making a choice of where to go next

Question 14

Algorithm

Answer 14

A process or set rules which when followed in calculations will solve a problem or complete a take for example, they are used to determine which adverts are most suitable for a particular website.

Question 15

Below the line advertising

Answer 15

An advertising strategy where the product is promoted on platforms other thaa radio, TV, billboards, print and film.

Question 16

Digital inlfuencer

Answer 16

Someone who has a significant online following and potentially has the capacity to shape and influence the opinions and or behaviours of their followers. The online behaviour is an alternative title.

Question 17

Search box

Answer 17

Where the user can type a word or words relation to the information they want to find out.

Question 18

interactivity

Answer 18

Interactive media allows the user/consumer to take an active involvement in the media text, even by contributing to it.

Question 19

links

Answer 19

Clickable text or images that takes users to different pages of a website.

Question 20

Copy

Answer 20

The written material, as opposed to images, that features in a media

Question 21

Active audience

Answer 21

The theory that edia audiences do not just consume a text passively, they actively engage with it because of personal and social contexts

Question 22

Binary opposites

Answer 22

When there are opposite values incorporated into a text, eg good and evil

Question 23

Brand identity

Answer 23

The image that a brand projects and the association the audience then makes with the brand. Brand recognition. The extent to which a brand can be identified, this is often aided by visual codes such a s logos.

Question 24

conglomerate

Answer 24

A media conglomerate is a large corporation that owns a large number of media companies, such as television, radio, internet, publishing giving the conglomerate control in the market. For example Warner media.

Question 25

Participatory media

Answer 25

Audiences play an ever increasing role in creating. Producting and distributing media content.

Question 26

blog

Answer 26

A website or web page often created by an individual or small group which is regularly updates, often written in an informal, conversational style

Question 27

Economies of scale

Answer 27

Cost savings which can be made by large organisations due to the size of their operation eg, bulk buying

Question 28

convergnece

Answer 28

The coming together of technologies and institutions to create a new product or media experience, this is often facilited by digital technologies IE smartphone bring together the facility to performs different functions such as internet browsing, playing music, taking photographs, watching video content etc

Question 29

Audience positioning

Answer 29

Each media text that is constructed to position its intended audience in a particular place and to respond in a certain way to it,

Question 30

CAP code

Answer 30

UK code of non broadcast advertising and direct promotional advertising. The advertising code that covers non broadcast media it is written by the commute =e of advertising proactive and administered by the ASA.