media terminology Flashcards
1
Q
anchorage
A
the words that accompany an image and give the meaning associated with that image. for example, the news tend to use anchorage by directing the reader towards a particular preferred reading of an open photographic text like the images they use.
2
Q
audience positioning-stuart hall
A
the way the media texts are crafted to align with or appeal to specific audience demographics, preferences, and ideological beliefs.
3
Q
CGI
A
computer generated image
4
Q
composition
A
the way elements of a shot are arranged and captured, as well as their relationship to each other.
5
Q
dominant and counter ideology
A
the beliefs and ideas shared by the majority of people in a particular group
