SC.1 Investigating, Primary & Secondary Data

Question 1

Investigation

Answer 1

Before design of product, designers/manufacturers need to understand needs of consumer

Question 2

Market research

Answer 2

Helps designers identify a target market. They will gather opinions & comments from consumers about their interests in the new product

Question 3

Primary data

Answer 3

Collecting data first-hand
Eg. Interviews, questionaires, surveys

Question 4

Primary data adv & disadv

Answer 4

Adv: data is up to date. Questions can be tailored to specific needs
Disadv: large no. of ppl needed. Data gathering time is consuming

Question 5

Secondary data

Answer 5

Accessing info collected by others
Eg. Articles, magazines

Question 6

Secondary data adv & disadv

Answer 6

Adv: data is already collected & available. Less time consuming
Disadv: data may not be up to date. Data may not be specific to company needs