Propaganda

Question 1

Propaganda

Answer 1

The deliberate systematic attempt to shape perceptions, manipulate cognitions, and direct behavior to achieve a response that furthers the desired intent of the propagandist

Question 2

5 characteristics of propaganda

Answer 2

1. Propaganda is in the eye of the beholder
2. Propaganda has a strong ideological bent
3. Propaganda is institutional in nature. It is practiced by organized groups
4. Propaganda relies on mass persuasion
5. Propaganda tend to rely on ethically suspect methods of influence

Question 3

“I’m persuading. The other guy is using propaganda”
Which characteristic of propaganda does this represent?

Answer 3

Propaganda is in the eye of the beholder

Question 4

• example, PETA, Queer Nation, Army of God
  (very clear messages of good and bad)
  Which characteristic of propaganda does this represent?

Answer 4

Propaganda has a strong ideological bent

Question 5

• governments corporations, social movements, special interests
  Which characteristic of propaganda does this represent?

Answer 5

Propaganda is institutional in nature. It is practiced by organized groups

Question 6

• television, radio internet, billboards
  Which characteristic of propaganda does this represent?

Answer 6

Propaganda relies on mass persuasion

Question 7

• deception distortion misrepresentation or suppression of info
  Which characteristic of propaganda does this represent?

Answer 7

Propaganda tends to rely on ethically suspect methods of influence

Question 8

7 common propaganda techniques

Answer 8

• Plain folks appeal
• Testimonials
• Bandwagon effect
• Card-stacking
  -Transfer
• Glittering generaltites
• Name calling

Question 9

Which type of the 7 propaganda techniques is “I’m one of you”

Answer 9

Plain folks appeal

Question 10

Which type of the 7 propaganda techniques is “I saw the aliens sure as I’m standing here”

Answer 10

Testimonaials

Question 11

Which type of the 7 propaganda techniques is “everybody’s doing it”

Answer 11

Bandwagon effect

Question 12

Which type of the 7 propaganda techniques is (presenting only one side of the story)

Answer 12

Card stacking

Question 13

Which type of the 7 propaganda techniques is (positive or negative associations such as guilt by association)

Answer 13

Transfer

Question 14

Which type of the 7 propaganda techniques is (idealistica or loaded language such as “freedom “empowering” “family values”)

Answer 14

• Glittering generalities

Question 15

Which type of the 7 propaganda techniques is (calling someone ex: racist, tree hugger)

Answer 15

Name calling

Question 16

Plain Folks Appeal

Answer 16

• Based on the “common man”, person on the street or the “little guy”
• A political calls himself “populist” or “man of the people”
• Uses common life examples ot build credibility from the plain folk
• In this time of change, government must take the side of the working families (George Bush, adress at the republican national convention Spet 3 2004)

Question 17

Bandwagon Effect

Answer 17

• A “herd” mentality, following the crowd, or “counting heads”
• An employee caught pilfering says “everyone else does it.”
• A majority of Americans -57% - say they believe in psychic phenomena such as ESP, telepathy or experiences that can’t be explained by normal means.”

Question 18

Transfer

Answer 18

• Projecting good or bad qualities from one person or group onto another
• The positive or negative association will”rub off” on the other person or group
• Politicians posing next to the flag, with troops, with veterans to appear patiotic
• An ad for a dietary supplement features a researcher in a white lab coat with a clip board to make the product appear more scientific

Question 19

Glittering Generalities

Answer 19

• The positive or negative association will “rub off” on the other person or group
• Politicians posing next to the flag, with troops, with veterans to appear patriotic
• An ad for a dietary supplement features a researcher in a white lab coat with clip board to make the product appear more scientific

Question 20

Glittering Generalities

Answer 20

• Using vituous wors: democracy, freedom, justice, patriotis, family values, motherhood, progress
• Embracing values at a high level of abstraction
• “change”
• “green”
• “reform”
• “patriotism is always more than just loyalty to a place on a map or a certain kind of people. Instead it is also loyalty to America’s ideals- ideas for which anyone can sacrifice, or defend or give their last full measure of devotion.” Barack Obama, June 30, 2008

Question 21

Name Calling

Answer 21

• Ad hominem attacks (to counter attack by questioning the character of the other person)
• tree-hugging liberals, right-wing zealots, feminazism bureaucrats
• Barack Obama “palls arounds with terrorists.”
• Despite the hyerics of a few pseudo=-scientists, there is no reason to believe in global warming”
• secular progressives made great inroads over the past five years” and “if you don’t believe that… you’re a moron.”