Propaganda Flashcards
Propaganda
The deliberate systematic attempt to shape perceptions, manipulate cognitions, and direct behavior to achieve a response that furthers the desired intent of the propagandist
5 characteristics of propaganda
- Propaganda is in the eye of the beholder
- Propaganda has a strong ideological bent
- Propaganda is institutional in nature. It is practiced by organized groups
- Propaganda relies on mass persuasion
- Propaganda tend to rely on ethically suspect methods of influence
“I’m persuading. The other guy is using propaganda”
Which characteristic of propaganda does this represent?
Propaganda is in the eye of the beholder
- example, PETA, Queer Nation, Army of God
(very clear messages of good and bad)
Which characteristic of propaganda does this represent?
Propaganda has a strong ideological bent
- governments corporations, social movements, special interests
Which characteristic of propaganda does this represent?
Propaganda is institutional in nature. It is practiced by organized groups
- television, radio internet, billboards
Which characteristic of propaganda does this represent?
Propaganda relies on mass persuasion
- deception distortion misrepresentation or suppression of info
Which characteristic of propaganda does this represent?
Propaganda tends to rely on ethically suspect methods of influence
7 common propaganda techniques
- Plain folks appeal
- Testimonials
- Bandwagon effect
- Card-stacking
-Transfer - Glittering generaltites
- Name calling
Which type of the 7 propaganda techniques is “I’m one of you”
Plain folks appeal
Which type of the 7 propaganda techniques is “I saw the aliens sure as I’m standing here”
Testimonaials
Which type of the 7 propaganda techniques is “everybody’s doing it”
Bandwagon effect
Which type of the 7 propaganda techniques is (presenting only one side of the story)
Card stacking
Which type of the 7 propaganda techniques is (positive or negative associations such as guilt by association)
Transfer
Which type of the 7 propaganda techniques is (idealistica or loaded language such as “freedom “empowering” “family values”)
- Glittering generalities
Which type of the 7 propaganda techniques is (calling someone ex: racist, tree hugger)
Name calling
Plain Folks Appeal
- Based on the “common man”, person on the street or the “little guy”
- A political calls himself “populist” or “man of the people”
- Uses common life examples ot build credibility from the plain folk
- In this time of change, government must take the side of the working families (George Bush, adress at the republican national convention Spet 3 2004)
Bandwagon Effect
- A “herd” mentality, following the crowd, or “counting heads”
- An employee caught pilfering says “everyone else does it.”
- A majority of Americans -57% - say they believe in psychic phenomena such as ESP, telepathy or experiences that can’t be explained by normal means.”
Transfer
- Projecting good or bad qualities from one person or group onto another
- The positive or negative association will”rub off” on the other person or group
- Politicians posing next to the flag, with troops, with veterans to appear patiotic
- An ad for a dietary supplement features a researcher in a white lab coat with a clip board to make the product appear more scientific
Glittering Generalities
- The positive or negative association will “rub off” on the other person or group
- Politicians posing next to the flag, with troops, with veterans to appear patriotic
- An ad for a dietary supplement features a researcher in a white lab coat with clip board to make the product appear more scientific
Glittering Generalities
- Using vituous wors: democracy, freedom, justice, patriotis, family values, motherhood, progress
- Embracing values at a high level of abstraction
- “change”
- “green”
- “reform”
- “patriotism is always more than just loyalty to a place on a map or a certain kind of people. Instead it is also loyalty to America’s ideals- ideas for which anyone can sacrifice, or defend or give their last full measure of devotion.” Barack Obama, June 30, 2008
Name Calling
- Ad hominem attacks (to counter attack by questioning the character of the other person)
- tree-hugging liberals, right-wing zealots, feminazism bureaucrats
- Barack Obama “palls arounds with terrorists.”
- Despite the hyerics of a few pseudo=-scientists, there is no reason to believe in global warming”
- secular progressives made great inroads over the past five years” and “if you don’t believe that… you’re a moron.”
