Nudge Chapter 2 Flashcards
What is an example of a hot state?
When you are hungry and have many aromas going off
What is an example of a cold state?
When you are planning what you are going to the next day and have a productive mood
What is temptation?
If we consume more of something when we are in a hot state
What is the hot-cold empathy gap?
A bias where people underestimate the strength of an effect when they are aroused.
What is a commitment strategy?
When taking an action prior to exposure to a temptation in order to increase cost ?
What are self control strategies?
Strategies to control behaviors
What are examples of self control strategies?
Making lists, alarm clocks, asking friends to stop us from doing something, etc.
What are examples of government imposed self control strategy?
Daylight’s saving time because people think they get to enjoy an extra hour and tend to wake up earlier
What is mental accounting?
Another method of self control strategy that is used in households to evaluate, regulate, and process their home budget.
What is an example of mental accounting?
A gambler that wins money at the casino and pockets money in one side where its “house” money and the other his money that he brought.
