Nudge Chapter 5 Flashcards
What is stimulus response compatibility?
The idea that you want the signal you receive (the stimulus) to be consistent with the desired action
What was the Yale tetanus study?
Students who were given only lectures about tetanus, actually went to get the shot. Students who got the lecture and got a map of the health center, went more likely to get the tetanus shot.
What is default?
An option that will requires the choose to do nothing
Can defaults be override?
Yes if the outcome is bad and the cost of opting out is low
What is an expected error?
A error that occurs but we recover from
What is a post completion error?
When finishing your main task you tend to forget things relating to previous steps
What is forcing function?
In order to get what you want, you have to do something else first. Ex: to get your cash you need to remove your card.
What is mapping choice?
The organization of options to help people make better choices
