Motivation and Attitude Flashcards
what kind of motivation is going to work to make money
extrinsic
what kind of motivation is running for fun
intrinsic
drive vs instinct
instinct is a behaviour while drive is something like hunger or thirst
what is drive reduction theory
act in ways to relieve uncomfortable discrepancies from our state to the state of homeostasis
primary vs secondary drives
think of primary as need to live like eat and drink
secondary is like for recognition or social status
what is yerkes Dodson law
performance of tasks is optimal at medium levels of arousal
when you see primary vs secondary reinforces think what vs what
biological vs psychological
incentive theory of motivation
people respond to external incentives
what is expectancy value theory
people reflect between degree that someones thinks they are able to succeed at a task and to whether the task is worthwhile
I think that I can’t succeed on the mcat and it will be worthwhile for becoming a doctor
what is the goal of self determination theory
understand the factors that contribute to intrinsic motivation
intrinsic motivation is desired in the work place what are some needs that favour intrinsic motivation that are studied by self determination theory
competence - ppl feel they can perform the duty
autonomy - empowered to do it independently
relatedness - relevant and important
what is the opponent process theory and example
if there is initially an intense reaction as the experience continues over time the opposite tends to predominate
drugs are a pleasure at first then you get withdrawl
roller coaster scary then enjoyable
use chocolate to demonstrate to affective behavioural and cognitive components of attitude
affective - love chocolate
behavioural - eat chocolate every other day because you love it but realize its not healthy
cognitive - realizing that chocolate is not healthy
what is the Thomas theorem
if people define situations as real those have real consequences
how can you remember the components of attitude
ABC
afferent behavioural cognitive
what is cognitive dissonance theory
how we solve conflicts when beliefs don’t align with our actions
“there are worse things than smoking”
“smoking relaxes me”
what is the elaboration likelihood model
explain how people can be persuaded by different techniques
central vs peripheral persuasion routes
central - thorough consideration of choices , longer lasting but more difficult
peripheral - based on gut reactions , emotional appeal and superficial change
compare central and peripheral persuasion when buying a car
central - you look at the fuel mileage and safety ratings and pick the honda
peripheral - you see how flashy the jeep is
where are most examples of instinct found
mostly seen in infants and animals because humans often have cultural factors to all our behaviours
how is money a secondary and primary drive
second - buy a watch or prestige
first - buys food and shelter
what is incentive theory
humans respond rationally to external incentives
primary - food
secondary - recognition
expectancy value theory
how successful we think we will be and whether the task is worthwhile
self determination theory
puts an emphasis on intrinsic motivation
many businesses want to use this
