Module 20

Question 1

inattentional blindness

Answer 1

when people fail to see visible objects when our attention or focus is directed elsewhere

Question 2

change blindness

Answer 2

when people fail to notice changes in the visual environment

Question 3

choice blindness

Answer 3

the failure to recall a choice immediately after making it

Question 4

transduction

Answer 4

conversion of one form of energy into another form, like turning light waves into neural impulses our brain can interpret

Question 5

what is a different threshold and why is it important to humans?

Answer 5

difference threshold is the minimum stimulus difference a person can detect half the time. important bc it can help us understand why people may/may not sense the progress they make

Question 6

what does Webers law say about human perception?

Answer 6

says that for an average person to percieve a difference, two stimuli must differ by a constant minimum percentage

Question 7

what determines if a signal is subliminal?

Answer 7

subliminal sensations are stimuli so weak that we dont consciously notice them

Question 8

how does priming work?

Answer 8

priming is used to activated unconscious associations, its when a subliminal stimuli influences a resposne to a subsequent stimulus