Lecture 9 Flashcards
What is compliance?
Behaviour in submission to an explicit or implicit request
What does compliance rely on?
- Dissonance
- Self perception
- Self preservation
- Social normals
Describe the ‘Foot in the Door’ Technique
(part of compliance)
-Researches aimed to gain compliance of a large request that people normally wouldn’t agree to
1st. Asked large request
2nd. Asked small request
(billboard e.g)
Which mechanisms is the ‘Foot in the Door’ technique consistent with?
- Dissonance
- Self perception
What is lowballing?
-Securing commitment to course of action by undervaluing the true cost
1st condition = asked about taking part in a study and told prior about early start
2nd condition = asked about taking part in a study, once agreed, then told about 7am start
What is the effect of the ‘Foot in the Door’ Technique
- Having agreed to the smaller request people were more likely to agree to the larger request
- Theorised that prior endorsement puts pressure on maintaining consistent behaviour
What was the finding of lowballing?
People won’t back out after agreeing, relies on consistency
What is the effect of imagining compliance?
Asking people to imagine behaviour of a performance can be enough to induce compliance
Describe Reciprocity
Belief that receiving something positive from another person requires you to reciprocate in response
Describe the ‘Door in the Face’ idea
- Idea that asking for something too large = rejection
- When we ask for a smaller request it appears to be a compromise
- Due to this, it puts pressure on the other person to agree to the smaller request
Describe the ‘That’s Not All’ version
- Gain compliance by adding a ‘sweetener’ into the deal.
- Version of the Door in the Face
- People more inclined to buy something with the free item than buying the same items for the same total price
What is Conformity?
A behaviour change due to assimilation
TRUE or FALSE
We are always aware of the change in terms of conformity
FALSE
We may not be aware of the change
What is Informational Conformity
Conformity due to ambiguous physical reality
-We are unsure how to behave therefore we may consult others who appear to know. We are willing to change attitude to conform
What is private acceptance?
An attitude change
Seen in informational conformity