Brainscape's Knowledge GenomeTM

Browse over 1 million classes created by top students, professors, publishers, and experts.


See full index

PSYC212 > Lecture 6 > Flashcards

Lecture 6 Flashcards

1
Q

Define an attitude

A

A feeling that is associated in memory with a representation of an object

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
2
Q

What are the three components to Attitude Structure?

A
  1. Cognition
  2. Affect
  3. Behaviour
How well did you know this?
1
Not at all
2
3
4
5
Perfectly
3
Q

(Attitude Structure)

Describe the Cognition component

A

The thought component

What beliefs we have

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
4
Q

(Attitude Structure)

Describe the Affect Component

A

The feeling component

General positive/negative feeling towards something

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
5
Q

(Attitude Structure)

Describe the Behaviour Component

A

The action component

An observable part, can predict behaviour based on attitude

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
6
Q

(Attitude Formation)

The more frequently we encounter something how does our attitude become towards it?

A

More positive.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
7
Q

(Attitude Formation)

In the Mere Exposure effect, when is the effect stronger?

A

When we are unaware of previously encountering the stimulus

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
8
Q

What is Instrumental Conditioning?

A

Learning in which behaviour becomes more or less probable depending on their consequences

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
9
Q

What is Classical Conditioning

A

Learning through association

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
10
Q

Describe an Implicit Attitude Measurement and how are they tested?

A

Attitudes aren’t directly asked about

Often tested through response time measuring association

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
11
Q

In an Implicit Attitude Measurement test, what does speed of association reflect?

A

How closely associated in memory 2 things are e.g. a positive/negative word to an image

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
12
Q

In an Associative network of emotion, what does activation determine?

A

How likely something is to come to mind

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
13
Q

(Attitude Accessibility)

The strength of association increases with

A
  1. Attitude Rehearsal = how often we think about the attitude object, more we think about it creates a stronger association
  2. Direct sensory experience
How well did you know this?
1
Not at all
2
3
4
5
Perfectly
14
Q

(Attitude Strength)

Describe theory of strongest attitudes are automatically accessible

A

It’s believed we meet a threshold for attitude strength and eventually the affects get elicited automatically upon object presentation

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
15
Q

(Attitude Strength)

Describe how Highly accessible attitudes predict behaviour

A
  • Most likely predicts SPONTANEOUS behaviours

- Can get an idea about potential behaviour depending on what attitude is most accessible

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
16
Q

(Attitude Strength)

How do Highly Accessible Attitudes influence decision making?

A

They make it easier

17
Q

What is the MODE model?

A

Motivation and Opportunity as Determinants of attitude-behaviour relationship

Way to combine fast and slow paths for explaining behaviour

18
Q

(MODE Model)

When Motivation and Opportunity is high what is the effect?

A

Attitudes will be reasoned out. People try make decisions that include other factors e..g outcome or social judgements

19
Q

(MODE Model)

When either Motivation or Opportunity is low what is the effect?

A

People rely on their most accessible attitudes. Either they don’t care about being the best, or unable to put in effort due to cognitive pressures

20
Q

In the mere exposure effect, what happens when you continue to expose the person with the stimuli?

A

Eventually the effect decreases

21
Q

When is the mere exposure effect most effective?

A

When we lack information on the issue

22
Q

What is evaluative conditioning?

A

A stimulus is more or less liked when it’s consistently paired with either a positive or a negative stimulus

23
Q

Is evaluative conditioning automatic or active?

A

They are unsure

24
Q

What is the theory of reasoned action?

A

An attitude is the product of beliefs about an outcome of behaviour, weighted by the evaluation of the outcome

25
Q

What are the components to the Theory of Reasoned Action?

A
  1. Subjective norm = what person thinks other people believe
  2. Their attitude towards behaviour
  3. Behavioural intention = internal declaration to act
  4. Behaviour = the action performed
26
Q

What does the Theory of Reasoned Action emphasise?

A
  • Rationality of human behaviour

- That behaviour is under conscious control

27
Q

What is a moderator?

A

It interacts with attitudes and increases the predictive power of association

28
Q

What is the spreading attitude effect?

A

Someone/an object who’s liked/disliked may influence evaluation of associated objects/people

PSYC212 (23 decks)

Brainscape helps you reach your goals faster, through stronger study habits.
© 2024 Bold Learning Solutions. Terms and Conditions