Lecture 23: New Methods and Future Directions Flashcards
social network analysis
The process of investigating social structures through the use of networks. It characterizes networked structures or individuals in terms of nodes (individual actors) and the ties, edges, or links (relationships) that connect them
node
entity in a network (dot)
edge/ tie/ link
connection between nodes (line)
directed edge
edge that has an orientation (ex. An arrow indicating popularity)
distance
the smallest number of edges needed to connect two notes
centrality
importance of a node in the network
advantages of social network analyses
- Can provide insight that people may not be able to self-report
- Can identify popular nodes to target for possible interventions
limitations of social network analyses
- Analyses will only be as good as how much of the network you cover
- People belong to multiple networks simultaneously so effects in one network may or may not carry over
Paluck et al., 2016 social network analysis study aims
used a social network approach to design and assess the effectiveness of an anti-bullying intervention. They identified social referents and they reasoned that these social referents would receive more attention from other kids and be looked to for information about group norms.
social referents
kids in a school network that had many connections with other kids
Paluck et al., 2016 social network analysis study method
56 middle schools were randomly assigned to a control or an intervention condition. A random sample of students was selected in each school to receive the intervention, which required meeting with a research assistant every other week and discussing common conflict behaviours at school. Throughout the intervention, these seed students are encouraged to become the public face of opposition to these conflicts
Paluck et al., 2016 social network analysis study findings
schools in the treatment condition saw less conflict than those in the control condition. The intervention was also more effective when a greater number of the seed students in the intervention condition were also social referents
Parkinson et al., 2017 social network analysis study aims
used a social network analysis to see how people encode social networks automatically.
Parkinson et al., 2017 social network analysis study method
- A cohort of business school students was surveyed about their social network
- A subset of participants was passively shown images of other members of the social network while in an fMRI scanner. These faces varied in the degree to which they were distant from the participant in the network
Parkinson et al., 2017 social network analysis study findings
- Distance in the social network was consistently related to activation in three brain areas
- The current results indicate that when encountering familiar individuals, humans may retrieve knowledge of where they are located relative to oneself in a social network