Insights from ‘The 12 Week Year’ by Brian Moran and Michael Lennington Flashcards
What is the concept of a ‘12 Week Year’ as per Brian Moran and Michael Lennington?
A 12 Week Year redefines a year to be 12 weeks long, creating a sense of urgency and focusing on achieving a month’s worth of progress each week.
Fill in the blank: ‘A year is now ____ weeks instead of 12 months.’
12
True or False: The 12 Week Year approach eliminates the traditional four quarters in a year.
True
What are the three components of the 12 Week Year ‘Special O.P.S.’ framework?
Own results, Plan weekly keystone actions, and Keep score of execution.
Define ‘Ownership’ in the context of the 12 Week Year.
Ownership requires 100% commitment to one’s goals, holding oneself accountable without excuses.
How does weekly planning help achieve 12-week goals?
Weekly planning increases efficiency, prevents backtracking, reduces decision fatigue, and aligns weekly actions with the 12-week goal.
What does the 12 Week Year say about commitment versus interest?
When you’re committed, you accept no excuses, only results; when interested, you only do things when convenient.
Why is betting on yourself by setting a penalty with a friend encouraged in the 12 Week Year?
It adds accountability by creating a consequence for not achieving the goal, motivating follow-through.
Fill in the blank: ‘If you successfully complete ____ percent of weekly plan activities, you’re likely to achieve your goals.’
85
True or False: Focusing on execution rather than results helps maintain motivation in the 12 Week Year.
True
What does keeping score of execution involve?
Reviewing weekly action plans and scoring the completion rate of planned actions, aiming to improve execution over time.
Explain ‘productive tension’ in the 12 Week Year system.
Productive tension is the discomfort from confronting lack of execution, which drives better performance.
Why does the 12 Week Year suggest focusing on keystone actions?
Keystone actions are core tasks that produce the majority of results, helping focus efforts on the most impactful activities.
Give an example of how one could measure execution in a sales role using the 12 Week Year.
Instead of measuring weekly sales, a salesperson could track execution metrics like doors knocked on or calls made.
How much time does weekly planning save on complex tasks, according to the 12 Week Year?
Weekly planning can reduce the time required by up to 20% for complex tasks.
