improving inequalities in physical activity engagement

Question 1

what do behaviour change communication materials target?

Answer 1

• those at risk of having poor health or long term conditions
• UK ethnic minority communities

Question 2

what do the messages promote? what are some suitable for?

Answer 2

• messages promoting health, PA and healthy eating were widely developed during the pandemic
• few are suitable or relevant to ethnic minorities

Question 3

how are public health messages designed?

Answer 3

• designed to reach specific communities to support people effectively to change their behaviours

Question 4

what should you understand when developing behaviour change programmes?

Answer 4

• understand the things that matter most to EMCs
• ensure programmes are aligned to their values(helps inform development)

Question 5

what should you consider when developing behaviour change programmes?

Answer 5

• wider determinants of health and health behaviours
• structural, social, economic and environmental factors

Question 6

what was the UKRI/ ESRC- funded project?

Answer 6

• CoPOWeR worked with people from Black and Asian minority backgrounds to co- produce healthy eating and PA behaviour change communication materials

Question 7

what research was conducted? where were the pts from?

Answer 7

• community based participatory research
• convivence sampling led to 33 English pts, 13 Welsh and 1 Scottish

Question 8

what is the ADD framework?

Answer 8

• assess
• do
• describe

Question 9

what is the point of stakeholder workshops?

Answer 9

• review co- produced messages and identify opportunities
• promote health and reducing inequality in health settings e.g. GP clinic

Question 10

what was the public involvement?

Answer 10

• VOICE platform (11pts)
• review messaging
• minimise bias from co- production

Question 11

what were the joint impacts of discrimination and barriers? (6)

Answer 11

• over policing
• fear of being harassed/ discriminated
• fear and anxiety due to knowledge of increased severity, infection + death rate
• fear of being judged
• social inequalities & poor mental health
• access

Question 12

what should effective messaging include?

Answer 12

• simple words
• more pictures of ethnic minority individuals or use examples of cultural food
• kind language
• suggestions on what can be done e.g. try > commands
• link all examples to day- to- day activities
• co production and co- dissemination

Question 13

what were the three major values underlying PA and healthy eating practices?

Answer 13

• cultural and family practices
• community and social activities
• health benefits