Engaging Stakeholders

Question 1

Types of Stakeholder Engagement

Answer 1

• Actively involved- they make frequent choices that impact project (team members, customer)
• Influence or power
• outside project- decision makers (board, functional mgrs)

Question 2

Tools and Techniques to Identify Stakeholders

Answer 2

Expert Judgement
Meetings
Data Gathering 
Data Analysis (ex: stakeholder analysis)
Data Representation (ex: stakeholder mapping)

Question 3

Stakeholder Mapping

Answer 3

Assign importance level of stakeholder in grid or matrix

parameters: power, interest, influence, impact

Question 4

Stakeholder Register

Answer 4

update regularly

• Id info- who, basic facts
• Assessment- stakeholder requirements and expectations
• Classification- rating based on analysis of stakeholder impact

Question 5

Tools and Techniques for Stakeholder Engagement

Answer 5

Expert Judgement
Data Gathering (ex: Benchmarking)
Meetings
Data Analysis (assumption analysis, root cause, SWOT
Decision Making Techniques
Data Representation (mid mapping, stakeholder engagement assessment & matrix)

Question 6

Stakeholder Engagement Assessment and Matrix

Answer 6

part of Data Representation for Stakeholder engagement
Classify stakeholders into 5 levels and id gaps
-unaware- don’t know about project
-resistant- aware, but feel negative
-neutral
-supportive- sees value in project
-leading- champions of project

Question 7

How to close gaps in Stakeholder Engagement

Answer 7

for unaware- spread awareness
for resistive- find areas of compromise and concession
for neutral- gain support
for supportive- show appreciation
for leading- develop and maintain alliances

Question 8

Tools and Techniques to Manage Stakeholder Expectations

Answer 8

Expert Judgement
Meetings
Ground rules
Communication (interactive, push, pull)
Interpersonal and team skills
Data Analysis (alternatives, root cause, \_\_\_\_\_\_\_)
Decision making (\_\_\_\_\_ and \_\_\_\_\_)

Question 9

Goal Directed Behaviors

Answer 9

People skills for managing Stakeholder expectations

• conflict management- judge when to compromise, collaborate, cooperate
• negotiation- confer with others to get to agreement (wants vs needs)
• cultural awareness
• observation and conversation
• political awareness- understanding power dynamics