DOSLesson1 Flashcards
Customer centered design is about all of the following EXCEPT:
how well the website conveys the history of the company
All of the following are key issues driving customer-centered Web design EXCEPT:
incorporating the company value statement in the site
“The use of AJAX, the Mobile Web, and other Web 2.0 capabilities websites can provide features that are more complling, more powerful, easier to access, and easier to use”.
Which generation of Web Evolution does this describe.
fourth generation
Which generation in the Evolution of Web Design had the mantra “build it, and they will come”. This generation could not say how their site was performing from the customer’s perspective
first generation
This type of web design is fine for some art Web sites, but not for e-commerce or informational sites whose livelihood depends on a large number of repeat visitors. This type of design is also known as ego-centered design. These type sites can be cool, edgy, and loaded with the latest technologies.
designer centered design
There is a strong correlation between increased satisfation and increased profits for commercial Web sites.
true
________ are high-level concepts that guide the entire design process and help you stay focused. An example of this would be designing your Web site iteratively. Another, would be acquiring a deep understanding of your customers’ needs.
principles
___________ solve recurring design problems and can used to design your sites without reinventing the wheel. Called a language, a common vocabulary that allows you and your team to articulate an infinte variety of Web designs.
patterns
__________ are how you put your principles into practice. Examples of these could be “steps and milestones for developing a Web site.
processes
Which of the following is NOT a reason customers would leave your website?
the site is predictable
In this type of website design the needs and interest of the company dominate the structure and content of the Web site. Fortune 500 companies with these types of website are derisively termed brochureware.
company-centered design
These types of websites are overloaded with animation, audio, and streaming banners. This approach to website development results in amateurish websites that are not useful, usable, or desireable.
technology-centered design
Customer-centered design increases the value of Web sites through better design and evalution. It is about how you empathize with customers. That involves all of the following EXCEPT
prior experience the customer has had with the employees of the company
People will leave your Web site if they: (select three).
are frustrated, feel that the site takes too long to load, think navigation the site is too difficult
Research shows that increasing customer satisfaction leads to an increase in profits. Two reasons for revenue increase and related increase in profits are: (select two).
Support costs are reduced because of a lower number of phone calls, e-mails, and instant messages to help desk, as well as a lower number of product returns.
Customers can find products and services more easily and are thus more likely to return in the future.
