DOS Ch3 and 4

Question 1

This type of organizational scheme works well when the list is fairly short and the pieces of information are unrelated, or when their names are well known. Long lists on a site, however, are cumbersome to use.

Refer to the figure.

Answer 1

Alphabetical Organization

Question 2

____ is a term coined by researchers at the famed Xerox PARC research lab. It is the perceived proximity to desired information, delivered by cues such as text, link names, images, headings, grouping, page layout, and previous pages seen.

Answer 2

information scent

Question 3

The book identifies factors that contribute to the customer being overwhelmed by too much content on a page. Which of the following is NOT one of the factors?

Answer 3

sections on a page that are indistinguishable

Question 4

Customers while exploring may accidently following a path and find themselves lost. Leaving links on _______ or _____________ gives customers the reassurance they can explore freely and to find their way back. (select TWO).

Answer 4

tab rows, location bread crumbs

Question 5

Which of the following are principles should be used when attempting to know your customers.(pick three)

Answer 5

keep the customers involved
conduct rapid prototyping
evaluate your designs

Question 6

In iterative design, a new or existing design is reworked until it fits the needs of customers.

Answer 6

t

Question 7

Which of the following are the three steps of the iterative design process? (select three)

Answer 7

design, prototype, evaluate

Question 8

(True-False). During the early stages of design you should make simple prototypes instead of full-fledge sites. This is because real web sites can take several weeks or months to implement and by the time a site is completed and ready for evaluation, it might already be too expensive and time-consuming to fix any problems.

Answer 8

t

Question 9

Which of the following is NOT one of the three main reasons to use an iterative design process:

Answer 9

The iterative design can be put into Turbo Pronto Prototype Time and temp programmers employed.

Question 10

Making downstream changes are expensive. All of the following are reasons why it is expensive EXCEPT:

Answer 10

Customers participating in the development are offended with updates they didn’t recomend.

Question 11

Which of the following is NOT one of the seven Design Principles described in the book.

Answer 11

Use as much graphic and textual information as possible on the homepage.

Question 12

Reducing the short-term memory load can be accomplished if people can recognize what they need to know from visible objects, actions, options, and directions.

Answer 12

t

Question 13

Which of the following would be a task analysis question to be answered? (Select 3)

Answer 13

What are the customers interest?
what kinds of equipment and tools do your customers have?
What task do the customers do on other Web sites?

Question 14

Design teams should consider how they might help reduce the amount of work customers have to do. One way to do this is to:

Answer 14

use an analogy that people already know (ie Spreadsheet programs did this by using a metaphor to existing paper spreadsheets and ecommerce sites did this by creating shopping carts).

Question 15

______________ means designing methods so that customers can find their way around the information structure.

Answer 15

navigation design

Question 16

In _________, you use paper, whiteboards, Post-it notes, and markers to create rough cuts of a Web site.

Answer 16

low-fidelity prototype

Question 17

It is recomended to use computer based tools in the early design stages.

Answer 17

f

Question 18

A ____________ is a handful of people who are representative of target customers are brought into a meeting as a group. People are asked questions about the competitors’ Web site and the proposed Web site.

Answer 18

focus group

Question 19

At the end of the Discovery Phase process you and your client will have a shared understanding of three things which are described in three documents. Which of the following describe / identify those documents (select 3).

Answer 19

The target customers and their needs which are described in the customer analysis document.

The business goals of the project are described in the business analysis document.

The features that the Web site should provide for customers when the work is completed, described in the specifications document.

Question 20

The design phase does not always go smoothly. The design phase is ________; that is, it repeats and jumps back and forth when necessary.

Answer 20

iterative

Question 21

Which of the following is not one of the seven phases of Web site development?

Answer 21

duplication

Question 22

What phase has design done mostly on paper?

Answer 22

exploration

Question 23

During the ____________ stage iteratively refine, detail and informally test the design.

Answer 23

refinement

Question 24

All of the following are identified / described during the Discovery phase EXCEPT: (select one)

Answer 24

why the site should be built at all

Question 25

What is described in the business analysis document?

Answer 25

describes the business goals of the project

Question 26

Which of the following questions should be answered by you and the client before creating a new Web site or redesigning an existing site? (Select all that apply).

Answer 26

What will the site accomplish?

Is the goal of the site to sell products online, provide products, educate, inform, provoke, communicate, or provide a community

What value will the Web site provide to customers

Question 27

During the first four steps of Web site development the client should give approval of agreed upon deliverables.

Answer 27

t

Question 28

Many design firms, stop at the Production phase, handling off all documentation and iterative prototypes to another team, often in the client’s organization but sometimes in a third firm.

Answer 28

t

Question 29

The Users Manual should be delivered to the client at the end of the Discovery phrase?

Answer 29

f

Question 30

The ___________ _________ states what the Web site offers to the target customers.

Answer 30

value proposition

Question 31

The Specification Document is also known as the requirements document. Which of the following would NOT be included in the Specification Document?

Answer 31

A task analysis of the intended customers describing the people, their task, and the technologies they use.

Question 32

A measurement technique that will measure whether the team has reached the goals and requirements.

Answer 32

metrics

Question 33

During the ________ phase the team of designers iteratively refine, detail, and informally test the design. Determing aspects such as the precise type of lables and body test among other things.

Answer 33

refinement phase

Question 34

Which of the following are deliverables of the Production Phase? (Select all that apply)

Answer 34

interactive prototypes, design guidelines, technical specifications

Question 35

The book presented a checklist that identified some of the test that need to be done during implementation.

Answer 35

Check that the Web site has all of the features stiplated in the specification document, and that the features are implemented correctly.

Test that the developed Web pages can be viewed on monitors of different sizes.

Stress-test the Web site, by simulating simultaneous use by hundreds or even thousands of people, to ensure that it sill performs reasonably.

Question 36

Takes all of the features from the specification document and uses site maps, storyboards, and schematics to describe the flow interaction.

Answer 36

design document

Question 37

Highly detailed fictional people, who are respresentative of the customers.

Answer 37

persona

Question 38

A way for Web servers to prove they are who they say they are, and they are issued by a varieity of trusted third-pary vendors.

Answer 38

digital certificates

Question 39

______________ are the general rules to be followed on every Web page to minimize inconsistencies between pages. It describes which fonts, what color the links, where the logo should be posisioned and what color scheme to use.

Answer 39

design guidelines

Question 40

Which of the following is NOT identified by the book as a possible design goal:

Answer 40

Increasing customer errors thus making the less enjoyable

Reducing the number of customers thus reducing the required bandwidth for the server.