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From Flashcardlet > ARV121 Final > Flashcards

ARV121 Final Flashcards

1
Q

Individual letterforms, numerals, punctuation marks, and other units that are part of a font

A

character

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2
Q

A text treatment in which the first letter of a paragraph is set larger usually aligned even with the cap height to indicate the beginning of a section of text

A

Drop cap

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3
Q

A basic building block in typesetting that includes individual letters, numbers, and symbols. Groups of these are referred to as a font.

A

Glyph

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4
Q

The particular style and form of each individual letter in a an alphabet

A

Letterform

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5
Q

Pairs or groupings of letters that are physically joined together for the purpose of improving their aesthetic appearance

A

Ligature

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6
Q

Smaller letters, as opposed to capital letters, of a type font

A

Lowercase

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7
Q

Digital fonts containing two or more original master styles, allowing the designer the ability to insert variations between the masters to create an additional range of styles without compromising integrity

A

Multiple Master

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8
Q

Cross platform fonts that contain thousands of glyphs forming character sets that provide the designer with special characters and languages

A

Open Type

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9
Q

The same as letter spacing or the average space between letters in a text block

A

Tracking

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10
Q

The design of a single set of letterforms, numerals, and a punctuation marks unified by consistent visual properties. These designs are identified by name, such as Helvetica and Garamond

A

Typeface

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11
Q

A range of style variations based on a single typeface design

A

Type family

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12
Q

A compete set of letterforms (uppercase and lower), numerals, and punctuation marks in a particular typeface that allows for typesetting by keystroke on a computer or another means of typographic composition

A

Type Font

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13
Q

Modifications in a type face that create a design variety while maintaining the visual character of the typeface. These include variations in weight (light, medium, bold), width(condensed or extended), or angle (italic or slanted versus roman or upright)

A

Type Style

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14
Q

Capital or larger letters or a type font

A

Uppercase

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15
Q

The amount of space between lines of type, measured in points.

A

Leading/interline spacing/ line spacing

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16
Q

The distance between the characters in a word or number and between words and punctuation in a line of type

A

Kerning/letter spacing

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17
Q

The horizontal length of a line of type, traditionally measured in picas, but also in inches

A

Line Length

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18
Q

Equal to 12 points, approx. 1/6 of an inch

A

pica

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19
Q

A unit for measuring the height of type and vertical distance between lines of type

A

point

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20
Q

These typefaces mostly resemble handwriting and run the gamut from elegant to casual

A

Script

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21
Q

These typefaces (also called square serifs) are characterized by heavy, slab like serifs

A

Egyptian or Slab Serif

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22
Q

Many typefaces, by default, fall into this category. Most are highly stylized and suitable only for display use

A

Decorative

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23
Q

These typefaces originated with the Romans who cut a short, extra stroke on the ends of their letters.

A

serif

24
Q

Originated in the early 20th century in response to the Industrial Revolution: project a more streamlined and contemporary aesthetic

A

Sans Serif

25
Q

It is easier to read text when it is in

A

upper and lowercase

26
Q

are best reserved for short passages of text

A

all capitals

27
Q

this type of spacing in short lines of type can create an interesting graphic effect but can affect legibility when applied to a block of text

A

Wide letter spacing

28
Q

______ and ________ lines of text are hard to read

A

long and short

29
Q

For best legibility, line lengths should be approximately

A

50 characters

30
Q

typefaces are used for long passages or text and when legibility are a factor

A

text

31
Q

These typefaces are used when projecting a mood or attitude. They have a distinct quality

A

Display

32
Q

tend to convey a traditional look

A

Serif

33
Q

convey an industrial look

A

sans serif

34
Q

can resemble hand painted signage

A

Script

35
Q

What are the 4 levels of intellectual Maturity?

A

aka, The Perry levels are:

dualism, multiplicity, relativism, commitment

36
Q

Concrete thinking. Thinkers who believe things are right or wrong. Knowledge is a set of truths. Every problem has a finite answer. Learners are reluctant to express a point of view. Authority figures have the ability to explain and give correct answers

A

Dualism

37
Q

the level where recognition of diversity exists. Knowledge is a matter of educated opinion. No single right solution. Listen to experts but have their own opinion.

A

Multiplicity

38
Q

level where knowledge is relative. What is true in one situation may not be true in another. Prove reasoning for ideas. Experts help reason and compare alternatives

A

Relativism

39
Q

learner takes a position. Knowledge is contracted from experience and reflective thinking. Many potential solutions, but are not equally valid. Experts are mentors.

A

Commitment

40
Q

What are the branches of communication design?

A

Persuasive, Information, Directional, Enhansive

41
Q

attempts to perused an audience to think or behave in a deliberate, sometimes different, way from what they are accustomed to thinking or doing. Advertising, promo, and social advocacy are examples

A

Persuasive design

42
Q

presents ideas and concepts with the intent of educating the audience. Textbook, web site, exhibit, annual reports

A

information design

43
Q

helps people find their way through architectural, virtual, or environmental spaces. Theme parks, retail centers, Internet navigation, transportation systems

A

Directional design

44
Q

embellishes the look of a design venue.

A

Enhansive design

45
Q

dependent on a relationship between mental and physical manipulation of an idea, a process of working and managing an idea that begins in the mind into the visual world

A

visual thinking

46
Q

7 stages of the creative process

A
  1. Identify the problem
  2. Research and gather facts
  3. Separate problem into smaller tasks
  4. Develop and test potential ideas
  5. allow for a gestation period, ideas “live on their own”
  6. Commit to one idea and execute it
    7 Evaluate the results
47
Q

4 components of visual communication

A

purpose, message, audience, image

48
Q

Client need, benefit, expectation, mutual trust, pledge, deliver

A

Purpose, component of visual communication

49
Q

verbal and visual communication, inform, persuade, direct

A

message component of visual communication

50
Q

Demographics and psychological foundations

A

audience component of visual communication

51
Q

visual language and organization, what is the meaning and how will the design function?

A

image component of visual communication

52
Q

communicating through media that focuses on audiences with specialized interest

A

narrowcasting

53
Q

broadcast media could be on a

A

TV

54
Q

when a viewers attention is captured they can be

A

sent to a web address

55
Q

_______ has changed the attitude of consumers

A

new media

56
Q

_____ is especially effective when the site becomes a venue for entertainment and information in addition to product promotion

A

online marketing

57
Q

web vs tv

A

the web is more interactive

From Flashcardlet (64 decks)

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