DOS CH2&C2 Flashcards
Refer to the image of the webpage. Given that we only have access to the image of the home page, which of the following statements is most accurate?
The value proposition of the site is that the site has the best prices
Using graphical images as buttons may come at the price of slow download speed. In addition the bigger the image the easier it is to use, however, they take up space. These key issues come into play when trying to solve a design problems. The term for considerations the web designer considers are called ______.
forces
When first-time visitors don’t see a clear persusaive promise about your companies web site they will spend time at the site and by exploring the site they are more likely to purchase from the site.
False
Changing a visitor poor first impression of a site can cost substantial money and time.
True
A visitor is more likely to explore and use your site if (select all that apply).
A persuasive promise
A unique offering
Descriptive wording and images that are easily and quickly understood
Creating a persuasive and unique statement about what your company provides (the start of developing the value proposition). Begins with a
Brainstorming session with members of the design team
__________ patterns communicate insight into design problems, capturing the essence of the problems and their solutions in a compact form.
Patterns
Action buttons (like those shown in the image) has all the essential ingredients of a ______.
a pattern
Each pattern is connected to certain higher-level patterns and to certain lower-level patterns.
True
(Refer to the actions being completed in the image shown) The Next button would be a lower-level pattern that helps complete a ______ _____, where moving from step to step requires a clear call to action.
Process Funnel
Well known processes such as sign in and shopping cart checkouts make any single site easier to use.
True
Which of the following are identified by the book as a problems with checkouts process (select multiple answers).
they are cumbersome
hidden charges
tedious text entries
shopping carts that cleared prematurely.
Action buttons such as 3D buttons are examples of patterns that are used in website for navigatioin. Some patterns can reflect abstract qualities such as value, trust, and reliability.
True
Websites are accessed according to 5 criteria:
content quality ease of use performance satisfaction brand value
4 main graphic design considerations for every Web brand treatment:
consistency, size, position, reuse of graphics for speed
