Commercialism

Question 1

What is commercialism?

Answer 1

= the process of running sport for a profit

Question 2

Why use commercialisation? (5)

Answer 2

• Sell a product through advertising
• Increase awareness of brand
• Increase sales
• Easily cover costs of of sponsorship
• Profit

Question 3

Examples of media? (4)

Answer 3

• TV
• Radio
• Internet
• Newspaper

Question 4

Important to note?

Answer 4

THE MORE POPLUR THE SPORT THE MORE MEDIA WILL COVER

Question 5

Why do some sports receive more? (3)

Answer 5

• More popular
• Viewed by a large audience
• More likely to see if it is a bigger sports person

Question 6

Golden triangle?

Answer 6

• sport
• media
• sponsorship

Question 7

Explain sport in golden triangle?

Answer 7

Sport = relies on the money generated through the media and sponsorship. Used to improve the sport/individual

Question 8

Explain media in golden triangle?

Answer 8

Media = Pay huge amounts for tv rights but make money back through charing subscriptions and big c deals

Question 9

Explain sponsorship in golden triangle?

Answer 9

Sponsorship = pay large amounts to media to advertise their products but make money back through sale of their goods

Question 10

Advantages of commercialism to the performer? (4)

Answer 10

• Free clothing and equipment or payment for wearing the clothing
• Performer are literally paid money to advertise their logo
• Give players something to strive for to improve their performance
• Can improve fame of performer

Question 11

Advantages of commercialism to the sport? (2)

Answer 11

• Increase interest in sports/raises the profile
• Bring more money into the sport, can feed down grass roots level (bottom level of sport - where you start in your sport)

Question 12

Advantages of commercialism to the sponsorship? (3)

Answer 12

• Advertisement/publicity for their products or logo
• Sales increase
• People link success of athlete/team with a successful or desirable product

Question 13

Advantages of commercialism to the spectator? (2)

Answer 13

May have a chance to win something at a game
Events/matches are regularly available for a spectator to view TV/internet

Question 14

Disadvantages of commercialism to the spectator? (2)

Answer 14

• Games are interrupted due to advertising e.g Super bowl
• Performers could be more money oriented rather than performance which means their game may be affected

Question 15

Disadvantages of commercialism to the sport? (2)

Answer 15

• Sports become heavily dependant on sponsorships which can be withdrawn
• Traditions/rules can begin to become dictated by media/sponsors

Question 16

Disadvantages of commercialism to the sponsorship? (2)

Answer 16

• Costs sponsors a lot of money
• No guarantees of success from the people/teams they sponsor

Question 17

Disadvantages of commercialism to the performer? (4)

Answer 17

• Players/teams in less well-known sports may not get a sponsor
• Schedules can be dictated e.g swimming at Olympics
• May have to wear things you don’t normal chose to wear
• Players may get sponsorship taken away if performance is not good