Commercialisation of Sport Flashcards
commercialisation
selling a product for a profit
what are the different ways in which sport can be followed today?
-social media
-internet
-radio
-newspapers
-magazines
-podcasts
-tv
-cinema
explain the golden triangle.
–>spectators-sponsors=
spectators buy merchandise from sponsors
sponsors rely on spectators to generate a profit
–>sponsors-media=
sponsors rely on media to promote their products
media attracts sponsors as spectators are interested in the media
–>media-sponsors=
media rely on subscriptions
spectators pay for subscriptions to watch sport + buy merch from media
what are the effects of commercialisation on sport?
–increased funding = for facilities, coaching, increased salaries
–sport can become a commodity of business
–more opportunity for grassroots development + participation
what is sponsorship?
where a company pays money to a team or individual in return for advertising their good
why sponsor?
–increased profit + sales
-increased publicity for a company
-increased brand awareness
-decreases tax paid by company
-improved employee morale
-creates an association of positive/ healthy image of sport
media
the main ways that people communicate
–uses sports to gain viewers/readers to increase their revenue
what are the benefits of commercialisation on sports?
–increased awareness of sport
–funding for sports
–media increases the number of careers
–can break stereotypes
–sport becomes more fair due to technology advancements
what are the drawbacks of commercialisation on sports?
–winning becomes more important - leading to cheating and violence
–pressure on performers/ officials/ coaches
–expensive so not all can watch
–negative role model behaviour can be copied
–loss of tradition
–less popular sports = less coverage
–delays of VARwhat
what are the benefits of commercialisation on athletes?
–financial stability/ high income
–specialised equipment + facilities
–paid for successful results
–positive role models
–dedication is rewarded
what are the drawbacks of commercialisation on athletes?
–pressure on performer
–must specialise in sport
–controlled by sponsor
–lack of privacy
what are the characteristics of commercial sport?
–professional sport
–sponsorship + business
–entertainment
–contracts
–athlete commodities
–media coverage
what are the effects of commercialisation on sport?
–rules + scoring to prevent spectator boredom
–breaks for advertisement
–competition format changed
–sports played by women have less coverage
–technology increases personal experience
–big sports= more tv time - subscriptions= more money
what are the impacts of social media?
-fans more personally involved with professional sport
-can keep up to date with latest news, events + scores
- sports stars increase their own public image + personal brand
-top level performers can build up very large fan base
-empowered athletes at every level to engage with wider audience
-can lead to elite performers getting into trouble for their activity on social media
