chapter 9 part 1 Flashcards
cognition
mental activities & processes associated with thinking, knowing, remembering, & communicating information
what can cognition include
reasoning, judgement, & assembling new information into knowledge
concept
a concept is a grouping of similar objects, events, states, ideas, and/or people, etc
-look for similarities (generalization)
-look for differences (discrimination)
concepts can be….
concrete (objects)
action/function (eating at a restaurant)
abstract (love)
prototypes
a mental representation that serves as a cognitive reference point for the category or concept
algorithms
step-by step procedures that guarantee a solution
trial & error
randomly trying different combinations in no particular order
heuristics
short cut using rules of thumb
insights
an abrupt, true-seeming, & often satisfying solution
types of problem solving
- algorithms
- trial & error
- heuristics
- insights
what part of the brain is active during a moment of insight?
the right temporal robe
confirmation bias
the tendency to look for evidence that confirms or upholds our beliefs
prior it insight, what happens?
right visual cortex activity shows
-could be because it is trying to aid creativity
-equivalent to closing your eyes to enhance mental state
what do we need to do in research
avoid confirmation bias
obsticles to effective problems solving
fixation, confirmation bias, heuristics
intuition
fast, automatic, unreasoned feelings & thoughts
what do we use to make snap jusgements
no problem solving, intuition, quick heuristics (without thought)
unconscious thought
- based on experience we are able to make quick judgements
- number one leads to allowing better decision making
- intuition leads to deep complex processing that is unconscious after reading complex info
availability heuristics
what comes to mind quickly is deemed significant- sometimes incorrectly
overconfidence
tendency to overestimate the accuracy of our knowledge & judgments
benefits of overconfidence
makes us happier, more competent & make tough decisions easier
problems with overconfidence
can lead to error in judgement, tend to overestimate abilities (planning fallacy)
belief perseverance
tendency to cling to our beliefs in the face of contrary evidence
-rather than using evidence to draw conclusions, they used their conclusions to asses evidence ( a phenomenon known as motivated reasoning)
what reduces bias?
considering opposing arguments
is it easier to from beliefs or to change them?
the form them
framing
choices are influenced by the context in which they are presented
point to remember
-framing can nudge out attitudes & decisions
-be aware of framing
-Those more involved are more likely to consider the evidence
(but belief perseverance could impact, too).