Chapter 7 Flashcards

1
Q

corporate diversification strategy

A

when a firm operates multiple industries or markets simultaneously

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2
Q

geographic market diversification strategy

A

when a firm operates in multiple geographic markets simultaneously

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3
Q

product market diversification strategy

A

when a firm implements both corporate and product market types of diversification

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4
Q

types of corporate diversification

A

limited corporate diversification, related corporate diversification, unrelated corporate diversification

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5
Q

limited corporate diversification

A

when all or most of its business activities fall within a single industry and geographic market, includes single business firms and dominant business firms

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6
Q

related corporate diversification

A

when less than 70 percent of revenue comes from one product and lines of businesses are linked, includes related constrained and related linked

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7
Q

un-related corporate diversification

A

when a firm’s businesses share few if any common attributes

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8
Q

corporate diversification makes

A

economies of scope

operational economies of scope

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9
Q

economies of scope

A

when the value of the products or services it sells increases as a function of the number of businesses in which the firm operates

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10
Q

operational economies of scope

A

shared activities - when activities help multiple businesses

core competencies

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11
Q

core competence

A

collective learning in the organization

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12
Q

seemingly unrelated diversified firms

A

diversified firms exploiting core competencies not in shared activities

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13
Q

internal capital market

A

diversification creates this where business activities are competing for resources

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14
Q

escalation of commitment

A

where managers are irrationally committed to an investment

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