Chapter 7 Flashcards
corporate diversification strategy
when a firm operates multiple industries or markets simultaneously
geographic market diversification strategy
when a firm operates in multiple geographic markets simultaneously
product market diversification strategy
when a firm implements both corporate and product market types of diversification
types of corporate diversification
limited corporate diversification, related corporate diversification, unrelated corporate diversification
limited corporate diversification
when all or most of its business activities fall within a single industry and geographic market, includes single business firms and dominant business firms
related corporate diversification
when less than 70 percent of revenue comes from one product and lines of businesses are linked, includes related constrained and related linked
un-related corporate diversification
when a firm’s businesses share few if any common attributes
corporate diversification makes
economies of scope
operational economies of scope
economies of scope
when the value of the products or services it sells increases as a function of the number of businesses in which the firm operates
operational economies of scope
shared activities - when activities help multiple businesses
core competencies
core competence
collective learning in the organization
seemingly unrelated diversified firms
diversified firms exploiting core competencies not in shared activities
internal capital market
diversification creates this where business activities are competing for resources
escalation of commitment
where managers are irrationally committed to an investment