10/6 Class Flashcards
1
Q
price takers
A
firms are price takers
2
Q
sources of cost advantages
A
economies of scale
learning curve economies
differential low cost access to productive inputs
technological advances independent of scale
policy choices - deciding to be a low cost leader, product mix, policies on not giving boxes away
3
Q
advantages of volume
A
specialized machinery cost of plant and equipment employee specialization overhead diseconomies can occur other sources of diseconomies: worker motivation
4
Q
learning curve effect
A
first empirical test: aircraft costs declined 20% as cumulative volume doubled
learning curve effects in variety of functions: manufacturing, purchasing, service
BCG Market Share
Market share vs. economic performance
EOS vs learning curve