9/8 Class Flashcards
threat of rivalry
many similar competing firms, slow industry growth, lack of product differentation
threat of substitutes
meets a customer need in a different way
bargaining power of suppliers
to what extent are suppliers threatened by the 5 forces themselves, they can raise the prices of materials
threat of buyers
people can stop buying
threat of new entry
new people entering the industry
industry structure
emerging industry structure
mature industry structure
declining industry structure
fragmenting industry structure
mature industry opportunities
refine current production
improve service
process innovation
significant consolidation
fragmented industry structure
large number of firms
no dominant firms
limited consolidation