10/8 Class Flashcards
Quiz 3
for heavens sake
VRIO framework only works in these categories
asset
resource
capability level
when a firm is rare but not costly to imitate it produces what kind of returns
greater
normal
less
non of the above correct!!!
jet blue
which of the following was something used to reduce costs for jet blue
cost leaderships strategies will lead to a reduction in your competitive advantage
all else equal will produce competitive advantage:
product innovation
not an example of diseconomies of scale
learning curve
need to know
what industry conditions support a particular strategy large size can't differentiate lots of competition low switching cost price sensitive
five things for cost leadership strategies
technological advances
product differentiation
a business level strategy intended to:
increase the perceived value of the focal firm’s products and/or services relative to the value of competitor’s products and/or services
create a customer preference for the focal firm’s products and/or services
bases of differentiation
almost anything can be a base of differentiation
bases of differentiation
product attributes: altering product or service features
firm-customer relationships: refining links between the product or service and the customer
firm linkages: exploiting relationships within the firm or between firms
which type of differentiating a good or service is more costly to imitate
product features - the shape of a golf club head
product complexity - multiple functions on a watch
timing of introduction - being the first to move
location -
firm - customer relationships
customization - enterprise software createing a unique software solution for a customer
consumer marketing - differentiation driven thru altering perceptions not necessarily product features
firm linkages
linkages among functions in the firm - developing coordinating capabilities across functional or specialty groups
linkages with other firms
linkages among functions in the firms
developing coordinating capabilities across functional or specialty groups; architectural competence
