11/17 Class Flashcards
1
Q
types of strategic alliances
A
non equity alliances - contract to work together to supply, produce or distribute a firm’s goods or services(without equity sharing)
equity alliances - partnership where one (or both) partner supplements contracts with equity holdings in alliance partner
joint ventures -
2
Q
vertical integration
A
flexibility
capability
opportunism
3
Q
improve current performance
A
exploit economies of scale buying agreements learn from competitors GM and Toyota manage risks and share cost HBO and production companies
