8/25 Class Flashcards
Homework for next time
Name card
Email teacher:
name: functional background
rationale: Why are you taking this course?
additional info: Busy schedule, hobbies, career interests
read chapter 1 by wednesday
strategy
competitive advantage, plan of action
def: a firm’s theory about how to gain and sustain competitive advantage
text def: actions a company takes to attain & maintain superior performance through the creation & leverage of competitive advantage
competitive advantage
create more economic value than rival firms
strategic management process
sequential set of analyses and choices through which managers determine strategy
why strategy matters
helps:
add value as a manger, entrepreneur
identify best organizations for you to join
improve investment decisions
hone analytic skills - this is only achieved through effort
teachers expectations
come prepared with the chapter read before class
class example
radio shack: lost profit, how can we save it?
hp:
acquired compaq, then Autonamy
textbook
strategic management and competitive advantage
concepts and cases 4th ed
grade in course
Case Assignments 15% Final Project 15% Exams 50% Quizzes 10% Participation 10%
final case
choose publicly traded company that you would like to study and prepare a strategic analysis of that company, it has to be 8-10 pages
quiz
unannounced, based on material we have covered up to that point, everything should be discussed in class will have some questions on the midterm
cases
you will do the case that corresponds to the first letter of your last name, this is individual