Chapter 3 Notes Flashcards
resource based view (RBV)
model of a firm performance that focuses on the resources and capabilities controlled by a firm as sources of competitive advantage
resources
tangible and intangible assets that a firm controls that it can use to conceive and implement its strategies
capabilities
subset of a firm’s resources and are defined as the tangible and intangible assets that enable a firm to take full advantage of the other resources it controls
financial resources
money, whatever source that firms use to implement strategies
retained earnings
profit that a firm made earlier in its history and invests in itself, are also an important type of financial resource
physical resource
include all the physical technology used in a firm
human resources
include the training, experience, judgment, intelligence, relationships, and insight of individual mangers and workers
organization resources
an attribute of groups of individuals
resource heterogeneity
implies that for a given business activity, some firms may be more skilled in accomplishing this activity than others
resource immobility
where it is very costly for firms to gain resources
VRIO
can explain the return potential of a firm Value Rarity Imitability Organization
Question of Value
do resources and capabilities enable a firm to exploit an external opportunity or neutralize an external threat?
Question of Rarity
is a resource currently controlled by only a small number of competing firms
question of imtability
do firms without a resource face a cost disadvantage in obtaining or developing it
question of organization
are a firm’s other policies and procedures organized to support the exploitation of its valuable, rare, and costly to imitate resources
value chain
set of business activities in which it engages to develop, produce, and market its products or services