Chapter 6 Terms

Question 1

Attitudes

Answer 1

Audience members’ likes and dislikes

Question 2

Audience

Answer 2

Those upon whom the ideas, feelings, information are presented

Question 3

Audience adaptation

Answer 3

Modifying or changing the structure, design, and/or delivery of your speech to your listeners to enhance message clarity, as well as making your examples and illustrations specifically applicable to your audience to help achieve and maintain audience interest

Question 4

Audience analysis

Answer 4

Proactively and systematically gathering and reviewing information about those to whom you will be presenting your message in an effort to increase presentation effectiveness

Question 5

Audience-centered presenter

Answer 5

One who is ever-mindful of the audience in making his/her presentation, and who adapts to the changing nature of message delivery given the human facets of audience members

Question 6

Beliefs

Answer 6

What audience members hold to be true or false

Question 7

Culture

Answer 7

A learned system of meaning, which helps us make sense of and explain what is going on in our everyday surroundings

Question 8

Demographics

Answer 8

Statistical data about an audience

Question 9

Demographic profile

Answer 9

A way of better understanding your audience by compiling statistical data relative to audience members’ backgrounds

Question 10

Message

Answer 10

Ideas, feelings, information, and the like presented to an audience through a variety of methods as selected by the presenter, and preferably developed at all times with the audience in mind

Question 11

Psychographic profile

Answer 11

A way of better understanding your audience by compiling attitudinal information relative to values, beliefs, and ideology of your audience

Question 12

Values

Answer 12

What audience members judge to be right or wrong