Chapter 11 Terms

Question 1

central route

Answer 1

according to ELM, this route describes how individuals should make strong, detailed arguments when trying to persuade highly involved audiences

Question 2

chart

Answer 2

a figure that graphically illustrates relationships between individual parts

Question 3

design template

Answer 3

a pre-existing template included in presentation software that unifies the color, scheme, graphics, and structure of a set of slides

Question 4

dual coding

Answer 4

a theory advanced by Allan Paivio and his colleagues that explains how humans cognitively process the simultaneous presentation of visual and verbal stimuli

Question 5

elaboration likelihood model (ELM)

Answer 5

a theory posited by Richard Petty and John Cacioppo that explains how individuals vary messages based upon the level of involvement of the listener or audience

Question 6

fair use

Answer 6

part of the US copyright act; provides guidelines for the limited use of copyrighted materials in the case of teach, research, and scholarship

Question 7

graph

Answer 7

visual representations of relative quantities such as statistics

Question 8

group items

Answer 8

a technique found in the draw menu that allows the presenter to link two objects together so they appear on a single animation

Question 9

high contrast

Answer 9

a situation where combinations of light and dark colors are used such that the eyes can clearly see the distinctions

Question 10

LCD projection system

Answer 10

liquid crystal diode; a projection system designed to project images stored on a computer

Question 11

missed timing

Answer 11

an animation problem that occurs when an image is animated and it is the last item on the slide; presenters frequently forget about it and when they are transitioning realize they have an out-of-place image

Question 12

moving effects

Answer 12

a type of animation where text or graphics physically move as they appear on the screen

Question 13

numerical clarifier

Answer 13

a chart or graph used to simplify and explain numerical concepts

Question 14

object

Answer 14

here, objects are broadly defined as graphic elements useful to add interest to text; including auto shapes, boxes, circles, and lines

Question 15

on-slide animation

Answer 15

a type of animation that controls how objects appear and disappear on slides

Question 16

over-clicking

Answer 16

a type of animation problem that occurs when a presenter hits the click button too many times and has to go back

Question 17

peripheral route

Answer 17

according to ELM, this route describes how individuals should focus on credibility, likability, and attractiveness when trying to persuade uninvolved audiences

Question 18

remote mouse

Answer 18

hand-held pointing devise

Question 19

sans serif

Answer 19

lacks hooks or feet; most desirable for projection

Question 20

serif

Answer 20

has hooks or feet; use sparingly during presentations

Question 21

slide master

Answer 21

a powerpoint feature that allows a presenter to make individual changes that will apply to every slide

Question 22

slide transitions

Answer 22

a type of animation that controls how one slide is changed and a new one appears

Question 23

stationary effects

Answer 23

a type of animations where the text or graphic does not move around on the screen when it appears

Question 24

visual aid

Answer 24

objects, visual representations, and numerical clarifiers used to supplement a verbal message

Question 25

word art

Answer 25

allows you to type text and apply color and shape