Chapter 13 Terms

Question 1

attitude

Answer 1

a learned disposition of feeling toward something

Question 2

belief

Answer 2

an understanding that something is true or false

Question 3

cognitive dissonance

Answer 3

a state of conflicting thoughts or emotions that produces tension that a person works to reduce

Question 4

criteria

Answer 4

bases on which judgments are made

Question 5

maslow’s hierarchy of needs

Answer 5

suggests that there are physiological, safety, social, self-esteem, and self-actualization needs that people desire to have filled

Question 6

monroe’s motivated sequence

Answer 6

attention, need, satisfaction, visualization, and action

Question 7

persuasion

Answer 7

the process of influence

Question 8

question of fact

Answer 8

determines whether an issue exists

Question 9

question of policy

Answer 9

determines whether or not an issue is governed by a policy that should be implemented or changed

Question 10

question of value

Answer 10

determines whether an issue is important or relevant and why

Question 11

rhetoric

Answer 11

discovering the available means of persuasion in any given situation

Question 12

target audience

Answer 12

listeners you want to influence

Question 13

veil of ignorance

Answer 13

means of shielding your eyes from things that might bias you against an argument

Question 14

value

Answer 14

a deeply felt, ethical stance toward something