Chapter 6 Concepts Flashcards
Benefits of audience analysis
More effective for the presenter
More interesting for the audience
3 concerns to think about when analyzing your audience
Demographics
Needs of your audience
Psychographics
Demographics
Statistical data; gender, sexual orientation, race, major, education
Needs
Maslow’s hierarchy of needs: physiological, safety, love/belonging, esteem, self-actualization; no one will be on the same level so try to appeal to a wide variety of needs
Psychographics
Values, beliefs, ideas, etc.
A.U.D.I.E.N.C.E
Analysis Understanding Demographics Interest Environment Needs Customized Expectations
Cultural considerations
Gestures
Self-disclosure
Formality
Eye contact
Gestures
The way you sit or hand gestures can be perceived differently in different cultures
Self-disclosure
Some cultures don’t talk about family or other personal topics
Formality
In some cultures it’s okay to dress informally during lectures or presentations but in others it is expected for you to be dressed very formally
Eye contact
Some cultures consider eye contact rude or bad manners
Public speaking guidelines
Speak slowly and clearly Use multiple modes of presentation Elevate your level of formality Avoid humor Understand local politics
Speak slowly and clearly
It takes time and effort for some people to translate english into their own language, but don’t speak so slowly that it’s considered rude
Use multiple modes of presentation
Visual aids help people grasp what you’re trying to say
Elevate your level of formality
Use a more formal style when speaking to international audiences
