Chapter 6 Concepts Flashcards
Benefits of audience analysis
More effective for the presenter
More interesting for the audience
3 concerns to think about when analyzing your audience
Demographics
Needs of your audience
Psychographics
Demographics
Statistical data; gender, sexual orientation, race, major, education
Needs
Maslow’s hierarchy of needs: physiological, safety, love/belonging, esteem, self-actualization; no one will be on the same level so try to appeal to a wide variety of needs
Psychographics
Values, beliefs, ideas, etc.
A.U.D.I.E.N.C.E
Analysis Understanding Demographics Interest Environment Needs Customized Expectations
Cultural considerations
Gestures
Self-disclosure
Formality
Eye contact
Gestures
The way you sit or hand gestures can be perceived differently in different cultures
Self-disclosure
Some cultures don’t talk about family or other personal topics
Formality
In some cultures it’s okay to dress informally during lectures or presentations but in others it is expected for you to be dressed very formally
Eye contact
Some cultures consider eye contact rude or bad manners
Public speaking guidelines
Speak slowly and clearly Use multiple modes of presentation Elevate your level of formality Avoid humor Understand local politics
Speak slowly and clearly
It takes time and effort for some people to translate english into their own language, but don’t speak so slowly that it’s considered rude
Use multiple modes of presentation
Visual aids help people grasp what you’re trying to say
Elevate your level of formality
Use a more formal style when speaking to international audiences
Avoid humor
Humor doesn’t translate well and can be confusing or offensive
Understand local politics
The more you understand the more you can adjust your message to fit your audience’s desires
Personality types
Intuitors
Thinkers
Feelers
Intuitors
“Big picture”, future oriented, conceptually creative
CEOs, architects, planners, artists
Want to see where the organization is going in the future
Paint a picture of where you are headed with your presentation, tell stories, use analogies, photographs
Thinkers
Statistical, analytical, logical, consistent
Accountants, analysis’s, attorneys, architects, bankers
Want to see charts, graphs, how you came to that conclusion, data, background information
Prepare and distribute background handouts, tell them how you obtained your information, statistics
Feelers
Emotional, appreciate testimonials, touchy-feely
Healthcare, sales, actors, wedding planners, teachers, ministers
Want to see what others think about the information, how people are affected by your data, human aspects of info, Hallmark stories
Tell stories about people by name, personalize your data, create visuals involving real people, before and after stories
