CHAPTER 6 Flashcards
The process by which individuals pursue
opportunities without regard to resources they currently control. Essentially, it is the art of turning an idea into a business which can lead to creative destruction.
Entrepreneurship
The removal of a previous product/service due to the superiority of the new product/service
EXAMPLES: DVDs Replace VCRs
Creative Destruction
Conceptualization(process of forming a concept or idea of something) of entrepreneurship at the firm level
Corporate Entrepreneurship
1st step of being a Successful Entrepreneurs
Passion for the business
2nd step of being a Successful Entrepreneurs
Product/Customer Focus
3rd step of being a Successful Entrepreneurs
Tenacity Despite Failure
4th step of being a Successful Entrepreneurs
Execution Intelligence
(not simply an idea) is a favorable set of
circumstances that creates a need for a new product, service, or business. It has four essential qualities
(1) Attractive
(2) Durable
(3) Timely (within the realistic “window of opportunity”)
(4) Anchored in a product or service that adds value for the end user
Opportunity
What are some Personal Characteristics for Recognizing Business Opportunities?
Prior Experience in the Industry
Cognitive Factors (i.e., Opportunity Recognition)
Social Networks
Creativity
A proposed business should evaluate the ability of its management team. Two of the most important factors to have are passion and an understanding of the potential market.
Management Prowess