Chapter 5: Decision Making and Problem Solving

Question 1

Define decisions

Answer 1

conclusions or judgements about some issue or matter

Question 2

Define decision-making

Answer 2

The process of making a choice between two or more alternatives

Question 3

Define decision-making style and describe what it is affected by

Answer 3

The characteristic way a person makes decisions which are affected by individuals values, knowledge, ability, and motivation

Question 4

What are the 6 steps of a decision plan and what is the pneumonic for it

Answer 4

DECIDE

1) Define the decision
2) Estimate resources needed
3) Consider the alternatives
4) Imagine/explore possible consequences of alternative course of action
5) Develop an action plan and implement
6) Evaluate plan

Question 5

Define pre purchase expectations

Answer 5

Beliefs about the anticipated performance of a product or service

Question 6

Define post purchase dissonance

Answer 6

When a customer evaluates the product after they buy/consume it

Question 7

Define self-ambivalence

Answer 7

The uncertainty or indecisiveness as to what course to follow because of a conflicted attitude towards the self

Question 8

Define decision rules

Answer 8

the principles that guide decision making

Question 9

Define reference group

Answer 9

individuals who influence an individual or provide guidance/advice

Question 10

Define peter principle

Answer 10

the idea or concept that people are promoted beyond their level of competence

Question 11

Define decidophobia

Answer 11

the fear of making decisions, specifically the fear of failure

Question 12

Define intuition

Answer 12

a sense of knowing what to do without going through the rational process

Question 13

Define the central satellite model

Answer 13

depicts a large decision in the centre, which prompts the necessity of many smaller decisions to follow

Question 14

Give an example of the central satellite model

Answer 14

renovating a kitchen then deciding what countertops, cupboards, etc., to put in it

Question 15

Describe the chain model

Answer 15

Starts with one key decision, which leads to a number of decisions that need to be completed in a particular order. Each step is reliant on the completion of the previous step

Question 16

Define the accommodation decision making style

Answer 16

mostly influenced by the power dynamics of the family because it accepts the decision of the person holding the most power

Question 17

Describe consensual decision making

Answer 17

the family reaches an agreement equally acceptable to all individuals involved

Question 18

Describe the de facto decision making

Answer 18

characterized by a lack of dissent rather than active assent,

Question 19

When does the de facto decision making usually occur?

Answer 19

When no one cares about the outcome of the decision

Question 20

Define syncretic decision making

Answer 20

Families where husband and wives share equally in the making of most decisions

Question 21

Define autonomic decision making

Answer 21

An equal number of decisions are made independently by each spouse

Question 22

Define hatching

Answer 22

refers to local area nesting, finding other places outside of the work or the home where one can spend time

Question 23

what three things to decisions have to have?

Answer 23

1) Quality
2) Flexibility
3) Clarity

Question 24

What are 5 things that problem solving is influenced by

Answer 24

1) Needs, motivates, goals
2) Perceptions and beliefs
3) Values
4) Available resources
5) Learning, background and previous experience

Question 25

What does real options thinking put a high value on?

Answer 25

Flexibility

Question 26

Define internal searching

Answer 26

looking within oneself for information for making decisions

Question 27

define external searching

Answer 27

involves gathering info from family, friends and the media

Question 28

A person weighing uncertainty and risk is judging the _____ of a situation

Answer 28

the probability

Question 29

Describe the GO model

Answer 29

Go stands for goal orientated and ranks alternatives to chose the best one