Chapter 3 Online Notes: Values Attitudes and Goals Flashcards
1
Q
What are values?
A
Principles that guide behaviour
2
Q
Core beliefs are ______ compasses
A
internal
3
Q
Can values change over time
A
Yes
4
Q
Define value orientation
A
In a difficult situation when you intellectually know which choice was right, but emotionally you want the opposite decision
5
Q
What are two aspects of value orientation and define each
A
a) Affective domain: How we emotionally feel about something
b) Cognitive domain: How we intellectual think about something
6
Q
Our behaviour may differ from our beliefs because
A
Our hearts can override our minds
7
Q
Attitude’s are a means of
A
expression
8
Q
Attitudes impact what two things
A
a) How we manage our resources
b) How our attitudes are targeted by marketers
