Chapter 4 Flashcards
optimizing decision
a type of decision in which one chooses the alternative providing the absolute best solution to a problem
creativity
the generation of a novel idea or unique approach that solves a problem or crafts an opportunity
cost-benefit analysis
the process of comparing the costs and benefits of each potential course of action
classical decision model
a decision-making model that describes decision making w complete information
programmed decisions
a type of decision that applies a solution from past experience to a routine problem
spotlight questions
a set of questions that highlight the risks of public disclosure of one’s actions
nonprogrammed decisions
a type of decision that applies a specific solution that has been crafted to address a unique problem
information technology
the ability to gather and use information to solve problems
confirmation error
a decision-making error that occurs when we attend only to information that confirms a decision already made
uncertain environment
a business environment that lacks so much information that it is difficult to assign probabilities to the likely outcomes of alternatives
intuitive thinking
the process of approaching problems in a flexible and spontaneous fashion
certain environment
a business environment that offers complete information on possible action alternatives and their consequences
anchoring and adjustment heuristic
a decision-making technique that adjusts a previously existing value or starting point to make a decision
availability heuristic
a decision-making technique that uses readily available information to assess a current situation
cognitive styles
the different ways individuals deal with information while making decision