Chapter 20 Flashcards

Developing Successful PT Business

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1
Q

The Marketing Mix (4 P’s of Marketing)

A

Product, Price, Place, Promotion

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2
Q

Product

A

specific product or service offered

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3
Q

Price

A

amount charged for service

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4
Q

Place

A

distribution- the where and how

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5
Q

Promotion

A

communication of information with goal of generating positive response

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6
Q

Ten Steps to Success

A
  1. Desired annual income 2. How much earned per week 3. How many sessions to reach weekly goal? 4. Closing percentage 5. Timeframe to acquire clients 6. How many clients to interact with to gain clients 7. How many potential clients contacted a day? 8. How many potential clients contacted each hour? 9. Ask for info 10. Follow up
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