Chapter 2: the personal training profession Flashcards
The various monetary requirements associated with the day-to-day running of a business
Operational Costs
An exercise training method defined by intervals of near-maximal intensity broken up by relatively short rest periods
High-Intensity Interval Training (HIIT)
The level of commitment to a behavior or plan of action
Adherence
An individual who has been identified as a potential client
Prospect
A system for learning about the needs of a potential client to be able to identify and present a number or solutions for those needs
Sales Process
Non-directive questions that can’t be answered with a simple yes or no answer; they require critical thinking to formulate a response
Open-ended questions
A rapport-building technique where fitness professionals walk around the gym floor talking to members without overtly presenting a sale
Working the floor
A relationship in which two people understand each other’s ideas, have respect for one another, and communicate well
Rapport
A business management technique that helps predict how much work is needed to meet a revenue goal
Forecasting
Highlighting unique skills or traits during a sales presentation that allow an individual to stand out from the competition
Unique Selling Proposition (USP)
A product or service identified by specific, unique characteristics
Brand
SWOT analysis
A professional development technique that helps individuals identify their personal strengths and weaknesses, opportunities for growth, and potential threats to success SWOT Analysis
