bias in quantitative research

Question 1

sampling bias

Answer 1

• can come from the small size of the sample and the sampling echnique .
• to avoid sampling bias, a larger and more divrse sample may be needed to increase the representativeness of the sample to the target population. Increase the generalisability of the results of the study

Question 2

bias in experimental research

Answer 2

can come in the form of cofounding factors that may influence the cause and effect relationship between the IV and DV, decreasing internal validity
- forms of bias are demand characteristics and experimenter bias

Question 3

validity

Answer 3

refers to the degree to whcih the results of teh study can be trusted to reflect the reality.