Achievement Motivation Flashcards
Achievement motivation
the desire to succeed minus the fear of failure
Atkinson suggested 2 personality types
1) Approaches competition with enthusiasm
2) Tries to avoid competition
Approach behaviour- NACH
Need to achieve Welcome competition Takes risks Welcomes feedback/evaluation Like a challenge Persistent
Avoidance behaviour- NAF
Need to avoid failure Avoid competition Take easy option Give up easily Do not like feedback/evaluation
Interaction
The combination of the situational and personality factors that decide the level of achievement motivation
Personality
Can be innate or developed
Extrovert or introvert
Arousal/ Aggression or Anxiety
Situation
~Probability of Success in task- high chance leads to high motivation, low chance then people give up, lack motivation
~Incentive Value- reward gained from the task, high value reward leads to high motivation, low value rewards then people give up, lack motivation
~Pride to be gained
High risk = high satisfaction
How to develop the need to achieve
Set goals Goals should be realistic and achievable Use reinforcement Improve confidence/self-efficacy Allow success Attribute success internally
Achievement goal theory
Motivation and Task persistence depend on the type of goals set and how they success is measured
Task related
Measure the process of success against the performers own standards
Regardless of the result success can be achieved and confidence maintained
Outcome related
Doesn’t matter how the result is achieved as long as the goal is reached
If the performer succeeds pride and satisfaction are maintained
If they fail confidence and motivation can be lowered