6. Sampling AO3

Question 1

A strength of opportunity sampling

Answer 1

Quick method - convenient - making use of people closest - most popular

Question 2

A weakness of opportunity sampling

Answer 2

Inevitably biased - unrepresentative sample of target population - drawn from specific area - lacks generalisability

Question 3

A strength of volunteer sampling

Answer 3

Participants willing - selected themselves - know what is involved - engage more

Question 4

A weakness of volunteer sampling

Answer 4

Biased sample - participants likely share traits- e.g. being keen - generalisations limited - volunteer bias

Question 5

A strength of random sampling

Answer 5

Potentially unbiased - researcher has no influence - free from researcher bias

Question 6

A weakness of random sampling

Answer 6

Representation not guaranteed- can still create biased sample - limits generalisability

Question 7

A strength of systematic sampling

Answer 7

Unbiased - usually nth person is random

Question 8

A weakness of systematic sampling

Answer 8

Takes time & effort - easier to use random sampling

Question 9

A strength of stratified sampling

Answer 9

Representative method - characteristics of target population represented - generalisability more likely than other methods

Question 10

A weakness of stratified sampling

Answer 10

Stratification not perfect - cannot reflect all ways people are different - complete representation not possible